+FRESH.I.AM+ 2013 SPRING/SUMMER “FUKK” COLLECTION.

The collection draws its inspiration from FRESH.I.AM’s original FUKK hat. The FUKK hat was originally released 4 years ago as part of the State of Mind collection, but since its conception it has taken on a life of it’s own. The FUKK hat has gained so much attention that its hashtag has been banned from instagram, multiple images of it have been tumbled and when you search “FUKK” in google you actually get the FUKK image from the original look book instead of porn… With all of that being said, STATE OF MIND was the base of the idea, The FUKK COLLECTION is the creation of a world

ALL CLOTHING +FRESH.i.AM+
CREATIVE DIRECTION/DESIGNER + TUNDE
STYLIST + JORDAN [B]. DOMINGUEZ
MUSIC + ABOUT YOU by XXYYXX // BLKKMORRIS EDIT
MODEL + AMBER BORZOTRA
PHOTOGRAPHER/CINEMATOGRAPHER + 335MM
EDITING/PHOTOGRAPHY ASSISTANT + VINCENT BRADDOCK